Why SiteMaster?

Business is about managing change and creating customers through that management of change. Would you expect your business to be represented by a static unchanging web site? Only you can know what your business needs to tell its customers and when, you need to create an ever changing website to create repeat visitors.

We are all aware that persistence and repetition is required in advertising our products and services, to this end we need to get our site visitors to come back and visit again. To do this we need to create a reason for the repeat visits, if we bought a newspaper two days running and it had exactly the same news in it we would not buy it the next day, so why do we expect visitors to come back if nothing has changed. This does not mean we have to change our content every day but we do need to do it periodically. If you have a tip of the week/month then it needs to be changed every week/month. Use your website to tell visitors about your products, successes, industry news and so on. Make your website worth coming back to.

Traditionally to keep your website up to date is expensive and time consuming. It's not the time to write the new content, it's the management of it through the web designer. After all only you can decide what you want to say on your website but ensuring that gets on the site requires time and cost.

Up until now businesses have been forced to give up control of their website due to the nature of the industry. No business owner or manager gives up control of the physical business so why should they have to do so in the virtual world. The virtual world is no less important than the physical one.

Many websites on the Internet are ineffective and produce their owners no return. In fact worse than that they damage the reputation of the owner.

Lets start at the beginning, a website is merely another marketing tool from the marketing kitbag, no more and no less. Just because the IT people have traditionally written it does not mean they have got the first clue how to make it work as a business tool. Sure they can get it to work functionally (but its obvious many cannot do that even) but how does it make/save you money, this is where most technical web designers fall down.

Once we appreciate it is a marketing tool then we need to get the right people looking at it and putting in content that will get visitors interested. These are the marketing people or those with a marketing bias rather than purely technical.

SiteMaster allows the non-technical people to manage and take ownership of the website. They can make the changes when they are required not dependent upon finding the funds for the update and they can do it as often as they want. They can create new pages and categories without having to worry about the technical details such as links and positioning.

Using the CRM (Customer Management Tool) clients can start to be pro-active in their marketing rather than reactively waiting and hoping visitors will arrive. Bulk e-mailing with a specific topic or offer and including a link in the e-mail to a page in their site for more information, allows clients to see who out of the group show a positive interest. Armed with this first pass they can then target a smaller audience but one that is warm to their advances. Thus increasing their closing (getting a sale) ratio and reducing costs.

Pages can be created specifically for an e-mail to give total focus for a group of prospects, the reports tool allows clients to evaluate many aspects of their e-mail campaigns. Which links are the most successful, who clicks on most links, who has never clicked on a link and so on. A must for a business that wants to improve their bottom line.

With SiteMaster anyone can have a fully functioning, professional and effective web presence that earns rather than costs money. With a 30 day free trial what have you got to lose. We are confident once you have tried it you will agree everything else just is not doing the business on-line.

Members

Members